In the retail business, one of the big secrets to success is proper advertising and display of the items you are selling. Proper marketing is more than just letting your clients see what you are selling. It centres on the lasting impression that your display techniques will leave on your client so that they will be willing to return to your store repeatedly. All this lies in your signage, which are the primary instruments you will use to advertise your goods. Choosing the right material for your signage will save you lots of costs while marketing your goods effectively. Here are some of the materials you can select for your shop’s signage:
Acrylic, also called poly or methyl methacrylate, is a popular form of thermoplastic that allows light to pass through it. This gives it the characteristic transparent attribute that can be likened to that of glass. For signage, acrylic is often used as sheets instead of glass panels. This is because of acrylic sheets are shatter resistant and rather lightweight compared to similar sized glass panels.
Acrylic is economical, unlike polycarbonates and glass. To add on that, it does not contain hazardous compounds like bisphenol-A, which are found in most materials made up of polycarbonates. In short, acrylic has moderate properties that allow easy processing, handling and low cost with respect to signage. On the downside, acrylic can shatter when subjected to a certain level of pressure. You should always store the signboards in areas where there is no risk of piling other items over the signage.
Aluminium Composite Panel (ACP)
ACP is another material that you can use for retail signage. Basically, the structure comprises a non-aluminium core bonded to two thin sheets of aluminium. It is produced in a range of metallic and non-metallic forms with patterns that can imitate other materials such as wood and marble. For this reason, ACP allows much diversity in terms of aesthetics, which is an added advantage for retail signage. When buying, you should ask the vendor for non-flammable core materials to lower the risks of fire outbreaks at your workplace.
Polyvinyl Chloride (PVC)
Signage can also be made from PVC, a synthetic plastic polymer that can be either rigid or flexible. This material can be made in a range of colours to suit your aesthetic needs. Moreover, the addition of plasticisers makes PVC very resistant to shattering and enables it to last for many years in your facility.
Neon lights are a popular choice for businesses, particularly those running during nighttime hours. Simply buying one isn’t enough, though; you have to be prepared to properly care for neon lights so they will last many years. Also consider the impression that a dirty and poorly maintained neon light makes on prospective customers. It gives a very dim view of your business and won’t bring you any new clients. If you use neon signs in your restaurant or any other business, here are some tips to keep them in good condition.
Keep them lit at all times
At first glance, it looks counter-productive, but it’s actually one of the best things you can do for your sign and your business. If you continually switch your neon sign on and off, the neon sign transformer will wear out pretty quickly, and you’ll have to seek a replacement. If you’re worried about energy costs, don’t be. Neon lights use very little electricity to operate and are much more efficient than incandescent or fluorescent lighting. Furthermore, neon signs use electrodes and not heated filaments like regular light bulbs, so you don’t need to worry about it burning out or starting a fire.
Select a proper location for your sign
Choosing an appropriate location for the sign in your business premises will go a long way in ensuring it lasts. Don’t limit your considerations to the most visible place to attract customers. If you own a bar or any other business with a large amount of human traffic, then keep them high up and out of reach. Many may be curious about them and touch them. Inevitably, your sign will be damaged since the glass tubes are very delicate. Nicotine stains are a headache to clean, so try to install your sign in areas where people don’t smoke.
Clean it regularly
Neon lights accumulate dirt and grime over time, so clean them to ensure they don’t get too filthy. Always unplug your neon light before you begin the cleaning, or you risk getting electrocuted. Don’t forget that neon tubes are fragile, so be very careful when handling your sign. Use a soft bristle brush or a soft cloth to clean the surface dust then check for any grime or stains. Nicotine stains are a common culprit. For these, use an ammonia-based solution to gently clean the glass. Exercise caution when using ammonia cleaners, and make sure they only touch the glass. Ammonia may damage paint and cause it to peel off when it gets on other parts of your neon sign.
Whether you own a pop-up store or an established business, corporate signage is essential. Corporate signs do not only function to advertise what your business offers. Other than being a form of advertising, these signs also provide your business with brand awareness, relay your location to passersby and are the first point of contact between your organization and potential customers. As such, selecting corporate signs for your establishment is something that should not be done lightly. You need to know what different forms of corporate signs are available to know what would be best suited for your business’ needs and also what would fit within your budget. The following are some of the different forms of corporate signs that you could consider.
Architectural corporate signs
These types of corporate signs are typically mounted on some architecture such as the wall of a building. They can be made from an array of materials ranging from aluminium to stone. Architectural corporate signs are permanent, thus they are suited to businesses that are located in one place rather than pop-up stores that tend to be mobile. These signs are typically designed for outdoor use.
Dimensional corporate signs
These types of signs are adhered onto a free-standing structure to give them a three dimensional look. The wording and design of the sign can be viewed from all angles. They are commonly found on pillars and other types of free-standing structures. Dimensional corporate signs can be employed both indoors and outdoors depending on your needs.
Monumental corporate signs
As the name suggests, these types of signs resemble a monument. Rather than being attached to a free standing structure like dimensional signage, they are designed to be freestanding on their own. Monumental signs are typically used as anchor signs for well established businesses. They tend to become considered as part of the town’s architectural heritage.
Channel letters corporate signs
These types of corporate signs comprise letters that have been mounted onto a wall. These letters can be made from a range of materials and come in an array of colours. Typically, channel letters are used as signage at the entrance of a business such as a store-front or a supermarket. If you would like your channel letters to sand out, you could also opt to illuminate them. This would be especially convenient if your business has late working hours. It should be noted, though, that you would be better off using LED lighting to illuminate these signs, as these bulbs tend to last much longer than conventional incandescent lights.
Cast aluminum and cast bronze are good materials when making plaques. However, each metal is better suited to different situations. This article discusses some issues that can help you to decide when to use cast bronze or cast aluminum when you would like to have plaques made. Casting refers to pouring a molten metal into a mould.
Where the Plaque Will Be Installed
Cast bronze plaques may be better if you would like to install them outdoors. This is because aluminum is more susceptible to damage if it is exposed to extreme conditions. For example, aluminum will be more likely to be damaged by a windblown object (such as a rock) when compared to the same object striking a cast bronze plaque. Cast bronze is also a better material to use if the plaque will be installed in the ground. This is because cast bronze will be better able to withstand the impact of wind and temperature extremes when compared to cast aluminum. Cast aluminum expands and contracts more quickly in the face of temperature variations. This makes it more likely to age faster than cast bronze if both materials are exposed to the same temperature variations.
The Weight of the Plaque
Cast aluminum is lighter than cast bronze. You should therefore pick the material that will meet your plaque-weight requirement. For example, either material may be suitable if you have no weight limitation on the plaque you order. However, if weight is an issue, then order a cast aluminum plaque.
The Desired Style
Cast bronze plaques give a more traditional look when compared to cast aluminum. Cast aluminum is better if you want your plaque to have a modern look. The sleek appearance of aluminum makes it an ideal material for a plaque that will be displayed in a building that has plenty of glass and steel materials.
Cast aluminum may be ideal if you are operating on a tight budget because it is more affordable when compared to cast bronze.
Bronze is made from a combination of tin and copper. These materials are very tough and make the alloy (bronze) very durable. Aluminum is soft and it will not last as long as a bronze plaque will.
As you can see, several factors interplay to make one material more suitable for a given purpose than the other material. It is therefore advisable for you to discuss your specific needs with a plaque professional so that he or she can help you to make the best choice.
Traditional signwriting (the art of creating signs using paint and brushes) was once the dominant means of creating sign displays. However, with the advent of digital technology, most of today’s sign displays are made via digital prints. However, to this very day, traditional signwriting is still alive. It is practiced by experienced signwriters that learned the skilled trade years ago, as well as their younger apprentices.
Overall, there are 4 reasons why traditional sign writing is still viable today:
Traditional signs are unique
First, traditional signs are unique by their own right. They are a stark contrast to printed designs, vinyl wraps, engravings or embossed signs. They have that classic, traditional look that is just not available with modern digital signage. In a way, traditional signwriting is an art by itself, and by extension, traditional signs are little pieces of art too. With that said, if you like the look of traditional signs, there’s only one way to get it on your signage: through a traditional signwriter.
Many custom details/extras are available
Although digital signage has great advantages, traditional signwriting has its perks as well when it comes to design formulation. Since it’s done by hand, a signwriter can employ many manual design variations of their choosing. Some of the extras you can get with traditional signwriting include shading, colour layering, bordering, fonts, and calligraphy.
Can be done on any material or surface
Another great feature of traditional signwriting is that your signs can be created on any type of material, be it metal, rock, a building’s wall, paving, vehicles, timber etc. Signwriting can also be carried out on flat as well as uneven or otherwise tricky surfaces that may be hard to work on through other technologies.
Traditional signage is easy to modify
Last but not least, traditional signwriting is easy to modify. Unlike digital prints where alteration requires the installation of a whole new sign, with signwriting small changes like dates, contacts, locations, prices, and other details can be carried out with ease. The signwriter only needs to erase the affected part and paint it afresh. This makes traditional signs cheap, quick, and more convenient to modify or update.
The art of traditional signwriting can be used to create numerous sign displays: business signs, vehicle signage, property signage, indoor signage, posters, etc. Though it’s not very common, you can still find a few remaining traditional signwriters that will create an authentic traditional sign for your business.
If you are just starting out in your business and you are looking for an alternative to marketing that doesn’t involve TV advertisements or radio spots, you may want to consider the benefits of vehicle signwriting. This is a type of marketing in which a vehicle is outfitted with some kind of logo, design or eye catching lettering to advertise your company. Here are some reasons that this type of marketing may benefit your business.
More Affordable — Advertising on TV or or on the radio is not a cheap option for many small businesses. And even if you are able to get one 30-second ad on, how long will it play before you have to pay more money to run the spot again? Vehicle signwriting is less expensive than traditional media advertising, and it has a longer shelf life. The vehicle that has signwriting on it has no expiration date, which means that long after your TV ad or radio spot has been forgotten, your business will still be advertising with your vehicle without you having to spend more money. And even if you choose to change the signwriting logo or design, that change will likely cost you less money than running a brand new TV or radio ad.
More Control — When you signwrite on a vehicle, you get to choose where that car, van or truck goes to draw the most attention. With traditional media advertising, the sweet spots in which listeners or viewers are watching in great numbers will cost you a lot of money. And if you can’t afford one of those sweet spots, your ad may run at odd hours. When you use vehicle signwriting, you decide where that car goes, how often and for how long. You can even park the vehicle in an area where you know it will be seen by a lot of people, such as a mall parking lot. But vehicle signwriting also lets you target your advertising. For example, if you own a restaurant, you may want to send your vehicle to a business district at lunchtime to maximize the number of people who will see it as they make lunch plans.
More Visible — Drivers spend a lot of time stuck in traffic or idling at a stop light, which gives you the opportunity to have your signwritten vehicle seen by a lot more people than may view a TV ad or hear a radio spot. Think about the number of times you’ve been stuck in traffic and you’ve seen vans or trucks with vehicle signwriting that advertise all types of businesses. Your job is to imprint the name and purpose of your company in as bold and striking a manner as possible, so that people will remember your company when the need for it arises.
For more information, contact a sign writing company.