Traditional signwriting (the art of creating signs using paint and brushes) was once the dominant means of creating sign displays. However, with the advent of digital technology, most of today’s sign displays are made via digital prints. However, to this very day, traditional signwriting is still alive. It is practiced by experienced signwriters that learned the skilled trade years ago, as well as their younger apprentices.
Overall, there are 4 reasons why traditional sign writing is still viable today:
Traditional signs are unique
First, traditional signs are unique by their own right. They are a stark contrast to printed designs, vinyl wraps, engravings or embossed signs. They have that classic, traditional look that is just not available with modern digital signage. In a way, traditional signwriting is an art by itself, and by extension, traditional signs are little pieces of art too. With that said, if you like the look of traditional signs, there’s only one way to get it on your signage: through a traditional signwriter.
Many custom details/extras are available
Although digital signage has great advantages, traditional signwriting has its perks as well when it comes to design formulation. Since it’s done by hand, a signwriter can employ many manual design variations of their choosing. Some of the extras you can get with traditional signwriting include shading, colour layering, bordering, fonts, and calligraphy.
Can be done on any material or surface
Another great feature of traditional signwriting is that your signs can be created on any type of material, be it metal, rock, a building’s wall, paving, vehicles, timber etc. Signwriting can also be carried out on flat as well as uneven or otherwise tricky surfaces that may be hard to work on through other technologies.
Traditional signage is easy to modify
Last but not least, traditional signwriting is easy to modify. Unlike digital prints where alteration requires the installation of a whole new sign, with signwriting small changes like dates, contacts, locations, prices, and other details can be carried out with ease. The signwriter only needs to erase the affected part and paint it afresh. This makes traditional signs cheap, quick, and more convenient to modify or update.
The art of traditional signwriting can be used to create numerous sign displays: business signs, vehicle signage, property signage, indoor signage, posters, etc. Though it’s not very common, you can still find a few remaining traditional signwriters that will create an authentic traditional sign for your business.
If you are just starting out in your business and you are looking for an alternative to marketing that doesn’t involve TV advertisements or radio spots, you may want to consider the benefits of vehicle signwriting. This is a type of marketing in which a vehicle is outfitted with some kind of logo, design or eye catching lettering to advertise your company. Here are some reasons that this type of marketing may benefit your business.
More Affordable — Advertising on TV or or on the radio is not a cheap option for many small businesses. And even if you are able to get one 30-second ad on, how long will it play before you have to pay more money to run the spot again? Vehicle signwriting is less expensive than traditional media advertising, and it has a longer shelf life. The vehicle that has signwriting on it has no expiration date, which means that long after your TV ad or radio spot has been forgotten, your business will still be advertising with your vehicle without you having to spend more money. And even if you choose to change the signwriting logo or design, that change will likely cost you less money than running a brand new TV or radio ad.
More Control — When you signwrite on a vehicle, you get to choose where that car, van or truck goes to draw the most attention. With traditional media advertising, the sweet spots in which listeners or viewers are watching in great numbers will cost you a lot of money. And if you can’t afford one of those sweet spots, your ad may run at odd hours. When you use vehicle signwriting, you decide where that car goes, how often and for how long. You can even park the vehicle in an area where you know it will be seen by a lot of people, such as a mall parking lot. But vehicle signwriting also lets you target your advertising. For example, if you own a restaurant, you may want to send your vehicle to a business district at lunchtime to maximize the number of people who will see it as they make lunch plans.
More Visible — Drivers spend a lot of time stuck in traffic or idling at a stop light, which gives you the opportunity to have your signwritten vehicle seen by a lot more people than may view a TV ad or hear a radio spot. Think about the number of times you’ve been stuck in traffic and you’ve seen vans or trucks with vehicle signwriting that advertise all types of businesses. Your job is to imprint the name and purpose of your company in as bold and striking a manner as possible, so that people will remember your company when the need for it arises.
For more information, contact a sign writing company.