When you hang a sign over your business storefront, that sign should attract customers and it should reflect your brand. Essentially, it should be both unique and noticeable. Hi, my name is Kerry, and I love colours, designs and almost everything else related to signs. Although I have dabbled in the art of graphic design, I am not an expert, but I have ran my own business for three decades, and during that time, I have learned to be interesting. If you want tips on choosing or designing the perfect sign for your business, you have come to the right place. Please, check out my blog for tips and ideas.
Whether you own a pop-up store or an established business, corporate signage is essential. Corporate signs do not only function to advertise what your business offers. Other than being a form of advertising, these signs also provide your business with brand awareness, relay your location to passersby and are the first point of contact between your organization and potential customers. As such, selecting corporate signs for your establishment is something that should not be done lightly. You need to know what different forms of corporate signs are available to know what would be best suited for your business' needs and also what would fit within your budget. The following are some of the different forms of corporate signs that you could consider.
Architectural corporate signs
These types of corporate signs are typically mounted on some architecture such as the wall of a building. They can be made from an array of materials ranging from aluminium to stone. Architectural corporate signs are permanent, thus they are suited to businesses that are located in one place rather than pop-up stores that tend to be mobile. These signs are typically designed for outdoor use.
Dimensional corporate signs
These types of signs are adhered onto a free-standing structure to give them a three dimensional look. The wording and design of the sign can be viewed from all angles. They are commonly found on pillars and other types of free-standing structures. Dimensional corporate signs can be employed both indoors and outdoors depending on your needs.
Monumental corporate signs
As the name suggests, these types of signs resemble a monument. Rather than being attached to a free standing structure like dimensional signage, they are designed to be freestanding on their own. Monumental signs are typically used as anchor signs for well established businesses. They tend to become considered as part of the town's architectural heritage.
Channel letters corporate signs
These types of corporate signs comprise letters that have been mounted onto a wall. These letters can be made from a range of materials and come in an array of colours. Typically, channel letters are used as signage at the entrance of a business such as a store-front or a supermarket. If you would like your channel letters to sand out, you could also opt to illuminate them. This would be especially convenient if your business has late working hours. It should be noted, though, that you would be better off using LED lighting to illuminate these signs, as these bulbs tend to last much longer than conventional incandescent lights.