In the retail business, one of the big secrets to success is proper advertising and display of the items you are selling. Proper marketing is more than just letting your clients see what you are selling. It centres on the lasting impression that your display techniques will leave on your client so that they will be willing to return to your store repeatedly. All this lies in your signage, which are the primary instruments you will use to advertise your goods. Choosing the right material for your signage will save you lots of costs while marketing your goods effectively. Here are some of the materials you can select for your shop’s signage:
Acrylic, also called poly or methyl methacrylate, is a popular form of thermoplastic that allows light to pass through it. This gives it the characteristic transparent attribute that can be likened to that of glass. For signage, acrylic is often used as sheets instead of glass panels. This is because of acrylic sheets are shatter resistant and rather lightweight compared to similar sized glass panels.
Acrylic is economical, unlike polycarbonates and glass. To add on that, it does not contain hazardous compounds like bisphenol-A, which are found in most materials made up of polycarbonates. In short, acrylic has moderate properties that allow easy processing, handling and low cost with respect to signage. On the downside, acrylic can shatter when subjected to a certain level of pressure. You should always store the signboards in areas where there is no risk of piling other items over the signage.
Aluminium Composite Panel (ACP)
ACP is another material that you can use for retail signage. Basically, the structure comprises a non-aluminium core bonded to two thin sheets of aluminium. It is produced in a range of metallic and non-metallic forms with patterns that can imitate other materials such as wood and marble. For this reason, ACP allows much diversity in terms of aesthetics, which is an added advantage for retail signage. When buying, you should ask the vendor for non-flammable core materials to lower the risks of fire outbreaks at your workplace.
Polyvinyl Chloride (PVC)
Signage can also be made from PVC, a synthetic plastic polymer that can be either rigid or flexible. This material can be made in a range of colours to suit your aesthetic needs. Moreover, the addition of plasticisers makes PVC very resistant to shattering and enables it to last for many years in your facility.