When you hang a sign over your business storefront, that sign should attract customers and it should reflect your brand. Essentially, it should be both unique and noticeable. Hi, my name is Kerry, and I love colours, designs and almost everything else related to signs. Although I have dabbled in the art of graphic design, I am not an expert, but I have ran my own business for three decades, and during that time, I have learned to be interesting. If you want tips on choosing or designing the perfect sign for your business, you have come to the right place. Please, check out my blog for tips and ideas.
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Costly Printing Mistakes You Should Avoid with Your Vinyl Banners
Eevi Jarvela
When planning to use customised vinyl banners, ensure you do everything to get the most out of them. How you choose your measurements, where you position your content, and the design of your banners are vital elements to consider. Here are some printing mistakes you should avoid when customising vinyl banners.
Cluttering Your Banner with Too Much Text
The purpose of using banners, signs and posters for your business is to promote your brand. The best banner should be visible, attractive and have content that is easily readable at a glance. It can be tempting to include every selling point on your banner, but a banner cluttered with a lot of information will be ineffective. Lengthy descriptions will bore potential customers and will not help to develop your brand.
Failing to Proofread Your Banner before Printing
After designing your banner, it is essential to have several people proofread it before printing. Small spelling mistakes can harm your brand, as they make people think you are unprofessional. You can avoid spelling mistakes by proofreading your banner before the final print.
Ignoring Fonts
Sometimes fonts may appear great on computer screens but different on vinyl print, so you have to be smart when choosing the fonts. Ensure you know the fonts that are readable from a distance, which is the whole idea of printing vinyl banners. The fonts and colours you use will play a critical role in determining the kind of banner you will have. Low-quality print affects the effectiveness of the banner.
Using Substandard Materials
Although quality vinyl is expensive, using it pays off in the long run. If you want to have the best banner for great returns, choose high-quality materials. The best material sustains the printing process and will not give you ink or curl problems when printing. Settling for substandard vinyl is a costly mistake. You will end up with a banner that is disappointing because it will bow at the edges. A professional can help you pick a material that will not curl and will look good.
Getting Too Creative with the Design
It is essential to have the best designs and fonts for your banner. Being too creative is not the best idea, as it is not wise to clutter your banner with words or use very creative fonts and designs. The purpose of the banner is for business advertisement, and you should not turn it into an artistic expression.
For you to reap the best from your vinyl banners, avoid making any of the mistakes described above. Working with expert sign designers for your banner will guarantee you do not make such mistakes. The professionals understand the vital aspects to consider when designing vinyl banners to get the best results. Speak with a professional for more information about vinyl banners.
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